The UK has a thriving market for adult products, offering a diverse mix of brands and online stores dedicated to sexual wellness, exploration, and pleasure. From luxury vibrators to affordable beginner-friendly toys, these retailers provide discreet shipping, a wide selection, and expert advice. Whether you’re new to adult products or a seasoned shopper, the UK has plenty of trusted online destinations to explore. Below, we highlight the top 10 online sex toy stores in the UK, showcasing what makes each unique.
- Whipple Tickle
Whipple Tickle takes the top spot as one of the UK’s most exciting and inclusive online sex toy stores. Known for its wide range of Whipple Tickle sex toys, the store offers everything from vibrators and anal toys to fetish gear and wellness accessories. Their focus on safety, quality, and inclusivity makes them a favourite for all experience levels. With discreet packaging, expert guidance, and a playful yet professional approach, Whipple Tickle sets the standard for adult shopping in the UK.
- Lovehoney UK
A household name in the UK, Lovehoney is renowned for its enormous product range, accessible pricing, and customer-friendly approach. From toys and lingerie to fetish collections, Lovehoney provides detailed reviews, guides, and an easy-to-navigate site. They’re particularly popular for beginners due to their approachable style and discreet service.
- Bondara
Bondara is a UK-based retailer with a reputation for affordability without compromising on quality. Their catalogue includes everything from classic vibrators to BDSM essentials, all clearly categorized and easy to browse. Regular discounts and bundles make Bondara an appealing choice for those on a budget.
- Ann Summers
An iconic name in the UK adult retail space, Ann Summers offers lingerie, toys, and pleasure products through both physical stores and online. Known for blending style with functionality, their online shop brings convenience to customers looking for both sensual clothing and sexual wellness items.
- Sh! Women’s Erotic Emporium
Sh! has long been celebrated for its women-led, inclusive approach to pleasure. Their carefully curated selection emphasizes body-safe materials and sex-positive education. Beyond selling toys, Sh! provides workshops and resources designed to empower customers to explore safely and confidently.
- Coco de Mer
Coco de Mer is synonymous with luxury. Offering high-end vibrators, BDSM gear, and lingerie, their online boutique caters to those seeking sophistication and craftsmanship. Each item reflects a blend of elegance and eroticism, making Coco de Mer the go-to store for premium products.
- Kink Craft
For those interested in handmade and customizable adult products, Kink Craft provides a unique offering. They sell high-quality kink and fetish gear while also providing DIY kits and educational content, allowing customers to explore craft, creativity, and pleasure all at once.
- Harmony Store
Harmony Store is one of the UK’s longest-standing adult retailers, both online and offline. Their website features a wide range of vibrators, lubricants, lingerie, and bondage gear. Harmony prides itself on offering trusted brands, expert advice, and a smooth online shopping experience.
- Lovehoney LUXE
As a premium branch of Lovehoney, Lovehoney LUXE caters to those looking for indulgence and elegance. Featuring designer vibrators, beautifully packaged BDSM kits, and luxury lingerie, it provides a more elevated experience while still maintaining Lovehoney’s reliable service.
- Desire and Pleasure
Desire and Pleasure are an online store focusing on variety and value. Their catalogue spans from affordable vibrators to fetish equipment, making it a convenient one-stop-shop for shoppers at every stage of their sexual wellness journey. Discreet delivery and frequent offers make them a solid option for UK buyers.
Choosing the Right Online Store
When choosing where to shop for adult products in the UK, consider:
- Product variety: Look for a store with options that match your interests and comfort level.
- Body-safe materials: Always ensure toys are made with non-toxic, safe materials.
- Discreet packaging and billing: Privacy is a top priority for most buyers.
- Educational support: Guides, reviews, and tutorials can make exploring new products easier and safer.
The UK adult product market offers a rich mix of trusted, innovative, and luxurious online stores. Whether you’re drawn to the inclusivity of Whipple Tickle, the accessibility of Lovehoney, or the elegance of Coco de Mer, these top 10 online sex toy shops provide everything you need to explore pleasure confidently and discreetly from the comfort of your home.
Researched and written by Absolute Digital Media, Ben Austin is the Founder and CEO of Absolute Digital Media, a multi-award-winning SEO and digital marketing agency recognised globally for its expertise in high-competition sectors. Under his leadership, Absolute Digital Media has become widely regarded as the best SEO company for the adult industry, driving measurable growth, authority, and first-time deposits for leading adult platforms and e-commerce operators. With 17+ years of experience, Ben and his team are consistently referenced by industry press, clients, and analysts as the go-to partner for adult SEO and digital marketing.